BUS FPX 4015 Assessment 3 BCG Matrix
Phillip March 6, 2024 No Comments

BUS FPX 4015 Assessment 3 BCG Matrix

BUS FPX 4015 Assessment 3 BCG Matrix

Name

Capella university

BUS-FPX4015 Strategic Planning and Implementation

Prof. Name

Date

BCG Matrix

Analysis of Samsung Electronics Divisions

The BCG (Boston Consulting Group) Matrix categorizes a company’s product portfolio into four quadrants: Stars, Question Marks, Cash Cows, and Dogs. Here’s an analysis of Samsung Electronics’ divisions based on revenue, profits, market share, and industry growth rate as of the first quarter of 2022:

Stars:

  • Mobile Phones
    • Revenue: 32.7 Trillion
    • Profits: 3.82 Trillion
    • Market Share: High
    • Industry Growth Rate: Low

Question Marks:

  • Display Screens
    • Revenue: 7.97 Trillion
    • Profits: 1.09 Trillion
    • Market Share: Low
    • Industry Growth Rate: High

Cash Cows:

  • Memory Business
    • Revenue: 26.87 Trillion
    • Profits: 8.45 Trillion
    • Market Share: High
    • Industry Growth Rate: Low

Dogs:

  • Digital Appliances
    • Revenue: 15.47 Trillion
    • Profits: 0.8 Trillion
    • Market Share: Low
    • Industry Growth Rate: Low

Reference:

Samsung Electronics Announces first quarter 2022 results. – Samsung Global Newsroom. (2022). Retrieved June 2, 2022, from https://news.samsung.com/global/samsungelectronics-announces-first-quarter-2022-results#:~:text=Samsung%20Electronics%20today%20reported%20financial,increase%20from%20a%20year%20earlier.

BUS FPX 4015 Assessment 3 BCG Matrix

Graph:

                                | High Market Share
                                |
                                |
                                |
                                |
                                |
                                |
                                |
                                |-----------------------------
                                |                           |
                                |                           |
                                |                           |
                                |                           |
                                |                           | Low Market Share
                                -----------------------------
                               Low                     High
                           Industry Growth Rate

In the graph, each quadrant represents different divisions of Samsung Electronics based on their market share and industry growth rate. Stars, Cash Cows, Question Marks, and Dogs are positioned accordingly

BUS FPX 4015 Assessment 3 BCG Matrix