PM FPX 5332 Assessment 2 Staffing and Communications Management Plan

PM FPX 5332 Assessment 2 Staffing and Communications Management Plan

Name

Capella university

PM-FPX5332 Project Management, Planning, Execution, and Control

Prof. Name

Date

Project Staffing Management Plan

Project Name: Cosmo Inc Marketing Strategy

Sponsor Name: Harold Living, CEO
Project Manager: Matthew Blackburn, Project Manager

Introduction

Cosmo Inc.’s senior leadership has conducted a marketing analysis indicating that increased competition may adversely affect future earnings. As the company currently holds a 33% market share in the wearable technology sector, it must proactively address this competitive challenge by crafting innovative marketing strategies. This approach aims to expand its customer base and strengthen its position as a leading competitor in wearable technology, the Internet of Things (IoT), mobile technology, and artificial intelligence applications. The initiative will involve updating the company’s Enterprise Resource Planning (ERP) and marketing systems, as well as implementing new customer service processes to facilitate the launch of new products. Establishing a feedback loop with the marketing department will be crucial to making necessary adjustments to the strategy. The project timeline is set for the development of new wearable technology over ten weeks, followed by a six-month marketing campaign. The project has an allocated budget of $150,000, with a rough order of magnitude (ROM) cost range between $112,500 and $262,500, which has already received approval without further need for consent.

Staff Management Plan

Staffing Acquisition and Needs

The Project Manager is responsible for securing the necessary project resources, although departmental resources have already been allocated. It is critical for the aligned departmental leads to provide complete support for the project’s objectives while adhering to the budget. Each resource is defined by their specific roles and responsibilities, under the guidance of the departmental lead.

Name	Role	Responsibilities	Competency	Estimated Start Date	Estimated Duration	Time Commitment (Part/Full Time)
Harold Living	Project Sponsor	Oversee project, provide direction, and make final decisions	Product/project vision, project management, leadership	1/2/2023	8.5 Months	Part-Time
Matthew Blackburn	Project Manager	Plan, develop, lead, and monitor the project	PM skills, ability to influence without authority	1/2/2023	8.5 Months	Part-Time
Alexa Echo	Director of Marketing	Identify customer segments, develop six-month marketing strategy	Marketing analysis, trending, social media platforms, ability to translate strategy into action	1/2/2023	8.5 Months	Part-Time
Dave Ramsey	Director of Finance	Review budgets, approve funds	Budgeting expertise, financial analysis, ability to control costs	1/2/2023	10 Weeks	Part-Time
Sherry Shelton	Director of I.T.	Develop wearable technology, integrate tech, upgrade systems	Strong systems testing, knowledge of wearable tech, time management	1/2/2023	10 Weeks	Part-Time
Rob Miller	Director of Customer Service	Establish customer support process for new products, develop marketing feedback loop	Customer service training, systems knowledge, SOP creation	1/2/2023	8.5 Months	Part-Time
Jason Borne	Director of Legal Compliance	Approve regulatory requirements	Legal expertise, SOX, HIPAA, Gramm-Leach-Bliley Act compliance	2/6/2023	6 Weeks	Part-Time

Training Plan

The training plan is a vital component of any project, ensuring team members have the necessary skills for success. In this case, all project team members already possess the required skills and competencies, eliminating the need for additional training.

Organizational Chart

To maintain structure and order, a visual chart has been created to depict the top-down hierarchy of the project team, clarifying the organizational relationship between roles.

Responsibility Assignment Matrix (RAM)

The Responsibility Assignment Matrix (RAM), specifically a RACI chart (Responsible, Accountable, Consult, Inform), will be utilized to clarify the roles and responsibilities of both internal and external team members. According to the Project Management Institute (2017), a RACI chart is an effective tool for ensuring the clear assignment of roles.

RACI Key:

• R: Responsible – Executes activities to achieve the task
• A: Accountable – Owns the quality of the deliverable and approves work done by Responsible
• C: Consulted – Provides subject matter expertise
• I: Informed – Receives information about the task

Project Timetable

Various project management tools, such as Excel, MS Project, Jira, and Rally, will be employed to keep the project on track. A Gantt chart has been established to monitor project tasks, deadlines, and responsibilities. The tasks have been carefully reviewed to maximize efficiency and minimize redundancy.

Project Communications Plan

Project Name: Cosmo Inc Marketing Strategy

Sponsor Name: Harold Living, CEO
Project Manager: Matthew Blackburn, Project Manager

Introduction

The following objectives will guide the communication strategy:

1. Provide structured feedback opportunities for stakeholders.
2. Ensure transparency in decision-making, roadblocks, barriers, and changes.
3. Keep stakeholders informed of project updates, including timelines, budget, decisions, risks, and opportunities.

Stakeholders

• Harold Living, Project Sponsor & CEO: Requires regular updates to provide strategic direction and financial support.
• Matthew Blackburn, Project Manager: Needs all project communications to manage the project effectively.
• Alexa Echo, Marketing Director: Requires updates to develop and adjust the marketing strategy in coordination with other departments.
• Dave Ramsey, Finance Director: Needs updates on budgets to maintain financial accuracy.
• Sherry Shelton, I.T. Director: Requires information to coordinate the delivery of wearable technology, systems integration, and dashboards.
• Rob Miller, Customer Service Director: Needs information to prepare the customer service department for the product release.
• Jason Borne, Legal Director: Requires updates to ensure all legal and regulatory concerns are addressed.

Topic Areas

• Budget: Potential changes may affect capital from other organizational areas.
• Resourcing: Impacts multiple departments across the organization.
• Marketing: A key pillar alongside I.T., involving the development and implementation of the marketing strategy.
• I.T.: Involves product development, technology integration, and dashboard creation, also a key pillar with marketing.
• Legal: Regulatory compliance is critical for the project’s success.
• Timelines: Changes in project timelines could significantly impact the organization.

Communications Matrix

Comms Type	Topic	Owner	Frequency	Method	Audience
Weekly Review	Project/Team Status	Project Manager	Weekly	Virtual Meeting	Project Team
Weekly Review	RAID Log, mitigation	Project Manager	Weekly	Virtual Meeting	Project Team
Monthly Review	Project/Team Status, Milestone Review, RAID Log	Project Manager	Monthly	Virtual Meeting	Project Team, Stakeholders
Monthly Budget Review	Budget, variances, complete review	Finance Manager	Monthly	Virtual Meeting	Project Team, Stakeholders

References

Project Management Institute. (2017). A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Sixth Edition / Agile Practice Guide Bundle (Vol. Sixth edition). Project Management Institute.

PM FPX 5332 Assessment 2 Staffing and Communications Management Plan.